/page/2

Heads up. The best advertising headlines in the world?

Heads up. The best advertising headlines in the world?

For a jet propulsion lab brochure: “What we do isn’t rocket science. Oh, hang on …”.

For Sainsbury’s: “We say ‘hello’ to good buyers”.

A recruitment ad for security guards: “Who says you can’t have a successful career after the police? Look at Sting.”

These are some of my favourite headlines. But they never ran. It happens. An unappreciative client or account manager, a change of brief – not every great headline makes it to the target audience. Happily, many of them do. So below, allow me to present a few of the very best.

88.6FM

All these headlines have one thing in common, a solid proposition. They have a firm grasp on  the client’s message and find wonderful way to express it. This is a perfect example. 88.6FM understand their audience and how to attract them. It’s a point of difference with a hint of rebelliousness and truculence. It’s also very refreshing to see edgy work for a broadcaster, usually a surprisingly conservative industry. Okay, maybe a bit rough on Phil, but I’m sure he didn’t lose too much sleep over the ad, what with him being played to death on almost every other station.

The Economist

Perhaps you saw this one coming. But for copywriters, the long running Economist work is something of a holy grail. An entire campaign built from nothing but headlines is a rarity. It’s possible this campaign has now become so successfully iconic, the approach will be rarer still. Nevertheless, almost everyone in advertising has a favourite Economist line. This is mine.

Volkswagen

It’s a vintage VW ad that always has creative directors feeling faint with admiration. It’s for The Beetle and has the headline ‘Lemon’. You know the one. However, I’m quite a fan of the work which relaunched the VW camper van. The headline is such a fantastically cheeky and amusing way to remind the audience of the classic nature of the vehicle and its importance in so many people’s lives. Superb.


Cancer Patients Aid

Charity advertising is often the most impactful. Sometimes, it needs to be – and it’s one of the reasons many agencies offer pro-bono work to the not-for-profit sector. Work in this field doesn’t have to be shocking, but in this case a three word headline almost knocks us off our feet. To encapsulate such a weighty proposition in four syllables, is copywriting talent of the highest order. Deservedly, this ad won an award at Cannes in 2003.


Peperami

Selling a skinny sausage alongside chocolate bars was always going to be tough and for many years, Peparami was a very niche snack. The line ‘It’s a bit of an animal’ went a long way to change that. I think it’s the double meaning that is so appealing – simultaneously describing the contents of the package with disarming bluntness and suggesting its wild and potent nature is smart, funny and thought provoking. The insane character accompanying the brand simply gave life to a headline which was already brave and provocative.

Ronseal

I have often said this is my favourite headline of all time and I have yet to change my mind. If the copywriter’s art is to capture the benefits of the product or service and present it in a way that persuades the audience to act, then ‘It does exactly what it says on the tin’, meets the brief with honours. Not only do the writers (Liz Whiston and Dave Shelton, if memory serves) identify the most compelling aspect of the product range, they have achieved a level of audience insight which is truly impressive. It’s a masterstroke of underselling, acknowledging that the consumer really doesn’t want a plethora of overblown claims, just the promise the substance will do exactly what it is intended to. A simple notion, but far from simple to create. It’s a tribute to the line that we now use it in general conversation to denote something straightforwardly effective. For me, it’s a high watermark I’d be delighted to reach some day.

I hope you’ve enjoyed, or at least appreciated, the headlines in this post. I wrote one of them (but not one of the really, really good ones). And if you’re in any doubt whether any of this matters, let me leave you with the words of David Ogilvy:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.


Magnus Shaw -
blogger, copywriter & broadcaster

www.magnusshaw.co.uk
www.creativepool.co.uk/magnusshaw

Cañon Del Sumidero #Chiapas

Cañon Del Sumidero #Chiapas

Cañon Del Sumidero #Chiapas

Cañon Del Sumidero #Chiapas

Kasey - Mango eating @ Isla Flores #Guate

Kasey - Mango eating @ Isla Flores #Guate

Flores, Guatemala.
View from the hostel’s roof.

Flores, Guatemala.
View from the hostel’s roof.

nprfreshair:

In March read the books you’ve always meant to read (LOC) (by The Library of Congress)

nprfreshair:

In March read the books you’ve always meant to read (LOC) (by The Library of Congress)

Secrets of The Shining - Or How Faking the Moon Landings Nearly Cost Stanley Kubrick his Marriage and his Life

by Jay Weidner

July 20,  2009

from JayWeidner Website

The Shining is surely Stanley Kubrick’s most misunderstood masterpiece.

I use the word ‘masterpiece’ guardedly because I have never really thought that The Shining was a very good film.

At the time, in 1980 when I first saw it, I didn’t like it at all. The way that Kubrick threw out so much of Stephen King’s great source material and replaced it with a lot of things that just didn’t seem to make any sense, really bothered me.

Hopefully, before I am finished with this essay, the reader will see it is only when Kubrick dramatically alters the script from Stephen King’s novel that we can begin to understand what Stanley Kubrick is trying to tell us in his version of The Shining.

It should be understood from the beginning that The Shining is Stanley Kubrick’s most personal film (outside of, possibly, Eyes Wide Shut). Before we are done here it will be easy to see that Kubrick was only using Stephen King’s novel as a launching pad (excuse the pun) to be able to tell a completely different story under the guise of making a film based on a best-selling novel.

He did this for a very important reason - mainly to save his life. Let’s not get too far ahead of ourselves.

In fact, let’s start at the beginning.

There are two main characters in the film, Jack Torrance (played by Jack Nicholson) and his son Danny (played by Danny Lloyd).

It is important to understand here that Jack and Danny are two aspects of Stanley Kubrick himself. Jack is the practical, pragmatic guy who wants to be a great artist. And he is, apparently, willing to do anything to accomplish his goal of being an artist (writer). Jack, like Stanley has black hair, he is idiosyncratic and even smokes the same cigarettes as Stanley (Marlboro).

Danny is the other side of the great director. He is the child-like Kubrick. It is Danny who is actually the real artist.

The Danny side of Kubrick side is psychic, youthful and sees things that no one else sees. Danny also has a tendency to tell people things that should be kept quiet.

The first part of the The Shining is probably the longest, most boring, 58 minutes in Kubrick’s career. The opening of the film takes place with us witnessing Stanley’s pragmatic side, Jack, cutting a deal with the Manager of the Overlook Hotel.

The deal between Jack and the Manager of the Overlook is that Jack can write (that is - create) all that he wants as long as he “takes care” of The Overlook.

Appropriate sentiment is appropriate.

Appropriate sentiment is appropriate.

(Source: swimmingtrunks, via daisyrosario)

thedailywhat:

RIP: Two weeks ago, Rémi Ochlik took home a prestigious World Press Photo prize for his courageous documentation of the Battle for Libya. This morning, while bearing witness to the horrors of everyday life in the besieged Syrian city of Homs, the acclaimed French photojournalist was killed.
He was 28.
The Syrian Army rocket attack that reportedly targeted the makeshift press center where Ochlik was located also claimed the life of American war reporter Marie Colvin — the only journalist reporting on behalf of a British newspaper (The Sunday Times) from inside Homs.
At least 80 others were also killed in rocket and bomb attacks throughout the day.
Hundreds of civilians are believed to have been killed since the Syrian regime’s shelling campaign began 19 days ago.
In her final report from Homs, recorded mere hours before her death, Colvin told CNN’s Anderson that the Syrian Army was “simply shelling a city of cold, starving civilians.”
[atlantic / telegraph / cnn.]

thedailywhat:

RIP: Two weeks ago, Rémi Ochlik took home a prestigious World Press Photo prize for his courageous documentation of the Battle for Libya. This morning, while bearing witness to the horrors of everyday life in the besieged Syrian city of Homs, the acclaimed French photojournalist was killed.

He was 28.

The Syrian Army rocket attack that reportedly targeted the makeshift press center where Ochlik was located also claimed the life of American war reporter Marie Colvin — the only journalist reporting on behalf of a British newspaper (The Sunday Times) from inside Homs.

At least 80 others were also killed in rocket and bomb attacks throughout the day.

Hundreds of civilians are believed to have been killed since the Syrian regime’s shelling campaign began 19 days ago.

In her final report from Homs, recorded mere hours before her death, Colvin told CNN’s Anderson that the Syrian Army was “simply shelling a city of cold, starving civilians.”

[atlantic / telegraph / cnn.]

Bergman by Time magazine

Bergman by Time magazine

How Stanley Kubrick Shot His Own Newsweek Cover
http://news.moviefone.com/mike-kaplan/kubrick-newsweek-cover_b_1263300.html
Stanley  didn’t travel. His work and life were intertwined and based entirely in  England, so the world came to him. This was both a benefit and a  complicating factor as I set about strategizing publicity for A Clockwork Orange, which was set to have its world premiere in New York on December 19,1971.
There was a limit to how much Stanley would do to publicize a film —  by preference and design. He wanted his words to have meaning, which  meant that interviews had to be consequential. Further, he insisted on  having the right to edit his direct quotes until he felt they accurately  represented what he wanted to say. They would be a permanent record  that had to stand the test of time. Immediate answers, without  subsequent consideration, could be interpreted in ways that would  diminish their substance. He could spend days “cleaning them up” before  he was satisfied. As a result, they have a rare lucidity.
Broadcast was out of the question. With radio and television  interviews, it was impossible to exercise the control he required. And  there was little chance to weigh in with meaty responses or have an  extended, meaningful dialogue. In most cases, doing broadcast interviews  also meant traveling to someone else’s studio — a waste of time. A key part of our strategy was to secure the cover of one of America’s two major mainstream news magazines, Time and Newsweek. Unfortunately, Time had instituted a policy of not running cover stories on film directors,  as their last one, on Ingmar Bergman, hadn’t sold well. Instead, Time critic Jay Cocks would write an inside story and extended review for the film’s opening week.
That left Newsweek, whose editors jumped at the chance to publish the first piece on the new Kubrick film. Paul Zimmerman, Newsweek’s film critic, flew to London three weeks before the opening and viewed A Clockwork Orange several times. Stanley was a great conversationalist and loved to be  stimulated and prodded about his work. They were locked together for  hours at a stretch, and when Paul, who later wrote the screenplay for The King of Comedy (1983), left at the end of the week, exuberant from the encounter, the cover seemed a certainty.
Then, ten days before publication, I received a message from a new name at Newsweek.  Problems? Cultural stories could always be bumped for breaking news,  and I thought of how morose my colleague Dick Winters had looked back in  1965, when, after he’d spent a year nurturing a Dr. Zhivago cover at Time, the magazine bumped his baby to report the news of NASA’s first manned space rendezvous. The unpublished Zhivago cover remained forever framed in his office.
Thankfully, we were not in danger of being displaced. Newsweek’s art  director was calling to coordinate Stanley’s photo shoot. There was a  two-day window. Great. No problem.
I was overloaded with last-minute deadlines and was preparing for an  imminent trip to New York. But before running through our evening  checklist, I wanted to confirm a time for the Newsweek shoot. Stanley  didn’t look up from his desk, “Tell them I’ll take the picture. And I’ll  need their specs.” I was stunned. “Stanley, this is the cover,” I said.  “They have their photographer; you have photo approval.”
There would be no budging. “I’ll take the photograph,” he said. “Find out when they need the negatives in New York.”
Stanley was an ace photographer.  He intended to set a precedent by  shooting his own cover portrait, controlling the image he wanted to  project.
The next conversation with Newsweek’s art director had me  reiterating how Stanley knew more about photography than anyone; how he  developed his reputation as a photographer for Look; how there would be a selection of choices. Not to worry, I assured him. You know he’s a technical genius.
He replied with an ultimatum: “This is unheard of. We take our own cover photographs. If he won’t be photographed by Newsweek, he won’t be on the cover.”
Was this actually happening? Losing our major break over the cover shot?
We were five hours ahead of New York, which gave me a time advantage.  I called Paul Zimmermann at home. He offered some comfort. “They’re not  going to lose the story. I’ll see how things stand in the morning.”
Stanley was playing the odds. Without a war starting, they were locked into the story; Newsweek had the exclusive and too much time and effort had been invested.
The phone rang. It was Stanley with an afterthought. “Give him these specs. He’ll know what I’m doing. You’ll get through it.”
In the morning came the reluctant call from the art director, curtly asking for directions to Abbot’s Mead for their courier.
“These better be good.” He hung up.
At 10 o’clock that evening, Stanley began setting up the shot in the  painting studio of his wife, Christiane. Executive producer Jan Harlan  was there to assist. Stanley held out until the last possible minute to  ensure there would be no alternative to using his shot. I wouldn’t leave  until the film was given to the waiting courier.
Stanley moved the lights and placed Jan on a stool in various  positions as he looked thought the lens for the angle he wanted. Jan  pointed his finger as Stanley directed. Then Stanley gave him the camera  he’d chosen for a prop.
After an hour of adjustments, Stanley changed places with Jan after  showing him where to press the button for the shot. Nothing moved. Jan  pressed continually as the roll of film progressed. Stanley looked  toward the camera, pointing out, just as he’d instructed Jan.
The credit for the January 3, 1972, issue of Newsweek reads:
Cover Photograph: Stanley Kubrick.
This is the third in a series of reminiscences about Stanley  Kubrick written by Mike Kaplan, a veteran film executive who was  Kubrick’s marketing man for his film ‘A Clockwork Orange,’ having also  worked extensively on the release of ‘Kubrick’s 2001: A Space Odyssey.’  Previous installments can be found here and here. ‘A Clockwork Orange’ opened nationally 40 years ago this month.

How Stanley Kubrick Shot His Own Newsweek Cover

http://news.moviefone.com/mike-kaplan/kubrick-newsweek-cover_b_1263300.html

Stanley didn’t travel. His work and life were intertwined and based entirely in England, so the world came to him. This was both a benefit and a complicating factor as I set about strategizing publicity for A Clockwork Orange, which was set to have its world premiere in New York on December 19,1971.

There was a limit to how much Stanley would do to publicize a film — by preference and design. He wanted his words to have meaning, which meant that interviews had to be consequential. Further, he insisted on having the right to edit his direct quotes until he felt they accurately represented what he wanted to say. They would be a permanent record that had to stand the test of time. Immediate answers, without subsequent consideration, could be interpreted in ways that would diminish their substance. He could spend days “cleaning them up” before he was satisfied. As a result, they have a rare lucidity.

Broadcast was out of the question. With radio and television interviews, it was impossible to exercise the control he required. And there was little chance to weigh in with meaty responses or have an extended, meaningful dialogue. In most cases, doing broadcast interviews also meant traveling to someone else’s studio — a waste of time.

A key part of our strategy was to secure the cover of one of America’s two major mainstream news magazines, Time and Newsweek. Unfortunately, Time had instituted a policy of not running cover stories on film directors, as their last one, on Ingmar Bergman, hadn’t sold well. Instead, Time critic Jay Cocks would write an inside story and extended review for the film’s opening week.

That left Newsweek, whose editors jumped at the chance to publish the first piece on the new Kubrick film. Paul Zimmerman, Newsweek’s film critic, flew to London three weeks before the opening and viewed A Clockwork Orange several times. Stanley was a great conversationalist and loved to be stimulated and prodded about his work. They were locked together for hours at a stretch, and when Paul, who later wrote the screenplay for The King of Comedy (1983), left at the end of the week, exuberant from the encounter, the cover seemed a certainty.

Then, ten days before publication, I received a message from a new name at Newsweek. Problems? Cultural stories could always be bumped for breaking news, and I thought of how morose my colleague Dick Winters had looked back in 1965, when, after he’d spent a year nurturing a Dr. Zhivago cover at Time, the magazine bumped his baby to report the news of NASA’s first manned space rendezvous. The unpublished Zhivago cover remained forever framed in his office.

Thankfully, we were not in danger of being displaced. Newsweek’s art director was calling to coordinate Stanley’s photo shoot. There was a two-day window. Great. No problem.

I was overloaded with last-minute deadlines and was preparing for an imminent trip to New York. But before running through our evening checklist, I wanted to confirm a time for the Newsweek shoot. Stanley didn’t look up from his desk, “Tell them I’ll take the picture. And I’ll need their specs.” I was stunned. “Stanley, this is the cover,” I said. “They have their photographer; you have photo approval.”

There would be no budging. “I’ll take the photograph,” he said. “Find out when they need the negatives in New York.”

Stanley was an ace photographer. He intended to set a precedent by shooting his own cover portrait, controlling the image he wanted to project.

The next conversation with Newsweek’s art director had me reiterating how Stanley knew more about photography than anyone; how he developed his reputation as a photographer for Look; how there would be a selection of choices. Not to worry, I assured him. You know he’s a technical genius.

He replied with an ultimatum: “This is unheard of. We take our own cover photographs. If he won’t be photographed by Newsweek, he won’t be on the cover.”

Was this actually happening? Losing our major break over the cover shot?

We were five hours ahead of New York, which gave me a time advantage. I called Paul Zimmermann at home. He offered some comfort. “They’re not going to lose the story. I’ll see how things stand in the morning.”

Stanley was playing the odds. Without a war starting, they were locked into the story; Newsweek had the exclusive and too much time and effort had been invested.

The phone rang. It was Stanley with an afterthought. “Give him these specs. He’ll know what I’m doing. You’ll get through it.”

In the morning came the reluctant call from the art director, curtly asking for directions to Abbot’s Mead for their courier.

“These better be good.” He hung up.

At 10 o’clock that evening, Stanley began setting up the shot in the painting studio of his wife, Christiane. Executive producer Jan Harlan was there to assist. Stanley held out until the last possible minute to ensure there would be no alternative to using his shot. I wouldn’t leave until the film was given to the waiting courier.

Stanley moved the lights and placed Jan on a stool in various positions as he looked thought the lens for the angle he wanted. Jan pointed his finger as Stanley directed. Then Stanley gave him the camera he’d chosen for a prop.

After an hour of adjustments, Stanley changed places with Jan after showing him where to press the button for the shot. Nothing moved. Jan pressed continually as the roll of film progressed. Stanley looked toward the camera, pointing out, just as he’d instructed Jan.

The credit for the January 3, 1972, issue of Newsweek reads:

Cover Photograph: Stanley Kubrick.

This is the third in a series of reminiscences about Stanley Kubrick written by Mike Kaplan, a veteran film executive who was Kubrick’s marketing man for his film ‘A Clockwork Orange,’ having also worked extensively on the release of ‘Kubrick’s 2001: A Space Odyssey.’ Previous installments can be found here and here. ‘A Clockwork Orange’ opened nationally 40 years ago this month.

mothernaturenetwork:

Animal rights activists from the Mexican group Animanaturalis take part in a demonstration on Feb. 5 against bullfighting at the Angel de la Independencia monument in Mexico City.MNN’s photos of the week

mothernaturenetwork:

Animal rights activists from the Mexican group Animanaturalis take part in a demonstration on Feb. 5 against bullfighting at the Angel de la Independencia monument in Mexico City.
MNN’s photos of the week

PROM!

PROM!

Heads up. The best advertising headlines in the world?

Heads up. The best advertising headlines in the world?

For a jet propulsion lab brochure: “What we do isn’t rocket science. Oh, hang on …”.

For Sainsbury’s: “We say ‘hello’ to good buyers”.

A recruitment ad for security guards: “Who says you can’t have a successful career after the police? Look at Sting.”

These are some of my favourite headlines. But they never ran. It happens. An unappreciative client or account manager, a change of brief – not every great headline makes it to the target audience. Happily, many of them do. So below, allow me to present a few of the very best.

88.6FM

All these headlines have one thing in common, a solid proposition. They have a firm grasp on  the client’s message and find wonderful way to express it. This is a perfect example. 88.6FM understand their audience and how to attract them. It’s a point of difference with a hint of rebelliousness and truculence. It’s also very refreshing to see edgy work for a broadcaster, usually a surprisingly conservative industry. Okay, maybe a bit rough on Phil, but I’m sure he didn’t lose too much sleep over the ad, what with him being played to death on almost every other station.

The Economist

Perhaps you saw this one coming. But for copywriters, the long running Economist work is something of a holy grail. An entire campaign built from nothing but headlines is a rarity. It’s possible this campaign has now become so successfully iconic, the approach will be rarer still. Nevertheless, almost everyone in advertising has a favourite Economist line. This is mine.

Volkswagen

It’s a vintage VW ad that always has creative directors feeling faint with admiration. It’s for The Beetle and has the headline ‘Lemon’. You know the one. However, I’m quite a fan of the work which relaunched the VW camper van. The headline is such a fantastically cheeky and amusing way to remind the audience of the classic nature of the vehicle and its importance in so many people’s lives. Superb.


Cancer Patients Aid

Charity advertising is often the most impactful. Sometimes, it needs to be – and it’s one of the reasons many agencies offer pro-bono work to the not-for-profit sector. Work in this field doesn’t have to be shocking, but in this case a three word headline almost knocks us off our feet. To encapsulate such a weighty proposition in four syllables, is copywriting talent of the highest order. Deservedly, this ad won an award at Cannes in 2003.


Peperami

Selling a skinny sausage alongside chocolate bars was always going to be tough and for many years, Peparami was a very niche snack. The line ‘It’s a bit of an animal’ went a long way to change that. I think it’s the double meaning that is so appealing – simultaneously describing the contents of the package with disarming bluntness and suggesting its wild and potent nature is smart, funny and thought provoking. The insane character accompanying the brand simply gave life to a headline which was already brave and provocative.

Ronseal

I have often said this is my favourite headline of all time and I have yet to change my mind. If the copywriter’s art is to capture the benefits of the product or service and present it in a way that persuades the audience to act, then ‘It does exactly what it says on the tin’, meets the brief with honours. Not only do the writers (Liz Whiston and Dave Shelton, if memory serves) identify the most compelling aspect of the product range, they have achieved a level of audience insight which is truly impressive. It’s a masterstroke of underselling, acknowledging that the consumer really doesn’t want a plethora of overblown claims, just the promise the substance will do exactly what it is intended to. A simple notion, but far from simple to create. It’s a tribute to the line that we now use it in general conversation to denote something straightforwardly effective. For me, it’s a high watermark I’d be delighted to reach some day.

I hope you’ve enjoyed, or at least appreciated, the headlines in this post. I wrote one of them (but not one of the really, really good ones). And if you’re in any doubt whether any of this matters, let me leave you with the words of David Ogilvy:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.


Magnus Shaw -
blogger, copywriter & broadcaster

www.magnusshaw.co.uk
www.creativepool.co.uk/magnusshaw

Cañon Del Sumidero #Chiapas

Cañon Del Sumidero #Chiapas

Cañon Del Sumidero #Chiapas

Cañon Del Sumidero #Chiapas

Kasey - Mango eating @ Isla Flores #Guate

Kasey - Mango eating @ Isla Flores #Guate

Flores, Guatemala.
View from the hostel’s roof.

Flores, Guatemala.
View from the hostel’s roof.

nprfreshair:

In March read the books you’ve always meant to read (LOC) (by The Library of Congress)

nprfreshair:

In March read the books you’ve always meant to read (LOC) (by The Library of Congress)

Secrets of The Shining - Or How Faking the Moon Landings Nearly Cost Stanley Kubrick his Marriage and his Life

by Jay Weidner

July 20,  2009

from JayWeidner Website

The Shining is surely Stanley Kubrick’s most misunderstood masterpiece.

I use the word ‘masterpiece’ guardedly because I have never really thought that The Shining was a very good film.

At the time, in 1980 when I first saw it, I didn’t like it at all. The way that Kubrick threw out so much of Stephen King’s great source material and replaced it with a lot of things that just didn’t seem to make any sense, really bothered me.

Hopefully, before I am finished with this essay, the reader will see it is only when Kubrick dramatically alters the script from Stephen King’s novel that we can begin to understand what Stanley Kubrick is trying to tell us in his version of The Shining.

It should be understood from the beginning that The Shining is Stanley Kubrick’s most personal film (outside of, possibly, Eyes Wide Shut). Before we are done here it will be easy to see that Kubrick was only using Stephen King’s novel as a launching pad (excuse the pun) to be able to tell a completely different story under the guise of making a film based on a best-selling novel.

He did this for a very important reason - mainly to save his life. Let’s not get too far ahead of ourselves.

In fact, let’s start at the beginning.

There are two main characters in the film, Jack Torrance (played by Jack Nicholson) and his son Danny (played by Danny Lloyd).

It is important to understand here that Jack and Danny are two aspects of Stanley Kubrick himself. Jack is the practical, pragmatic guy who wants to be a great artist. And he is, apparently, willing to do anything to accomplish his goal of being an artist (writer). Jack, like Stanley has black hair, he is idiosyncratic and even smokes the same cigarettes as Stanley (Marlboro).

Danny is the other side of the great director. He is the child-like Kubrick. It is Danny who is actually the real artist.

The Danny side of Kubrick side is psychic, youthful and sees things that no one else sees. Danny also has a tendency to tell people things that should be kept quiet.

The first part of the The Shining is probably the longest, most boring, 58 minutes in Kubrick’s career. The opening of the film takes place with us witnessing Stanley’s pragmatic side, Jack, cutting a deal with the Manager of the Overlook Hotel.

The deal between Jack and the Manager of the Overlook is that Jack can write (that is - create) all that he wants as long as he “takes care” of The Overlook.

Appropriate sentiment is appropriate.

Appropriate sentiment is appropriate.

(Source: swimmingtrunks, via daisyrosario)

thedailywhat:

RIP: Two weeks ago, Rémi Ochlik took home a prestigious World Press Photo prize for his courageous documentation of the Battle for Libya. This morning, while bearing witness to the horrors of everyday life in the besieged Syrian city of Homs, the acclaimed French photojournalist was killed.
He was 28.
The Syrian Army rocket attack that reportedly targeted the makeshift press center where Ochlik was located also claimed the life of American war reporter Marie Colvin — the only journalist reporting on behalf of a British newspaper (The Sunday Times) from inside Homs.
At least 80 others were also killed in rocket and bomb attacks throughout the day.
Hundreds of civilians are believed to have been killed since the Syrian regime’s shelling campaign began 19 days ago.
In her final report from Homs, recorded mere hours before her death, Colvin told CNN’s Anderson that the Syrian Army was “simply shelling a city of cold, starving civilians.”
[atlantic / telegraph / cnn.]

thedailywhat:

RIP: Two weeks ago, Rémi Ochlik took home a prestigious World Press Photo prize for his courageous documentation of the Battle for Libya. This morning, while bearing witness to the horrors of everyday life in the besieged Syrian city of Homs, the acclaimed French photojournalist was killed.

He was 28.

The Syrian Army rocket attack that reportedly targeted the makeshift press center where Ochlik was located also claimed the life of American war reporter Marie Colvin — the only journalist reporting on behalf of a British newspaper (The Sunday Times) from inside Homs.

At least 80 others were also killed in rocket and bomb attacks throughout the day.

Hundreds of civilians are believed to have been killed since the Syrian regime’s shelling campaign began 19 days ago.

In her final report from Homs, recorded mere hours before her death, Colvin told CNN’s Anderson that the Syrian Army was “simply shelling a city of cold, starving civilians.”

[atlantic / telegraph / cnn.]

Bergman by Time magazine

Bergman by Time magazine

How Stanley Kubrick Shot His Own Newsweek Cover
http://news.moviefone.com/mike-kaplan/kubrick-newsweek-cover_b_1263300.html
Stanley  didn’t travel. His work and life were intertwined and based entirely in  England, so the world came to him. This was both a benefit and a  complicating factor as I set about strategizing publicity for A Clockwork Orange, which was set to have its world premiere in New York on December 19,1971.
There was a limit to how much Stanley would do to publicize a film —  by preference and design. He wanted his words to have meaning, which  meant that interviews had to be consequential. Further, he insisted on  having the right to edit his direct quotes until he felt they accurately  represented what he wanted to say. They would be a permanent record  that had to stand the test of time. Immediate answers, without  subsequent consideration, could be interpreted in ways that would  diminish their substance. He could spend days “cleaning them up” before  he was satisfied. As a result, they have a rare lucidity.
Broadcast was out of the question. With radio and television  interviews, it was impossible to exercise the control he required. And  there was little chance to weigh in with meaty responses or have an  extended, meaningful dialogue. In most cases, doing broadcast interviews  also meant traveling to someone else’s studio — a waste of time. A key part of our strategy was to secure the cover of one of America’s two major mainstream news magazines, Time and Newsweek. Unfortunately, Time had instituted a policy of not running cover stories on film directors,  as their last one, on Ingmar Bergman, hadn’t sold well. Instead, Time critic Jay Cocks would write an inside story and extended review for the film’s opening week.
That left Newsweek, whose editors jumped at the chance to publish the first piece on the new Kubrick film. Paul Zimmerman, Newsweek’s film critic, flew to London three weeks before the opening and viewed A Clockwork Orange several times. Stanley was a great conversationalist and loved to be  stimulated and prodded about his work. They were locked together for  hours at a stretch, and when Paul, who later wrote the screenplay for The King of Comedy (1983), left at the end of the week, exuberant from the encounter, the cover seemed a certainty.
Then, ten days before publication, I received a message from a new name at Newsweek.  Problems? Cultural stories could always be bumped for breaking news,  and I thought of how morose my colleague Dick Winters had looked back in  1965, when, after he’d spent a year nurturing a Dr. Zhivago cover at Time, the magazine bumped his baby to report the news of NASA’s first manned space rendezvous. The unpublished Zhivago cover remained forever framed in his office.
Thankfully, we were not in danger of being displaced. Newsweek’s art  director was calling to coordinate Stanley’s photo shoot. There was a  two-day window. Great. No problem.
I was overloaded with last-minute deadlines and was preparing for an  imminent trip to New York. But before running through our evening  checklist, I wanted to confirm a time for the Newsweek shoot. Stanley  didn’t look up from his desk, “Tell them I’ll take the picture. And I’ll  need their specs.” I was stunned. “Stanley, this is the cover,” I said.  “They have their photographer; you have photo approval.”
There would be no budging. “I’ll take the photograph,” he said. “Find out when they need the negatives in New York.”
Stanley was an ace photographer.  He intended to set a precedent by  shooting his own cover portrait, controlling the image he wanted to  project.
The next conversation with Newsweek’s art director had me  reiterating how Stanley knew more about photography than anyone; how he  developed his reputation as a photographer for Look; how there would be a selection of choices. Not to worry, I assured him. You know he’s a technical genius.
He replied with an ultimatum: “This is unheard of. We take our own cover photographs. If he won’t be photographed by Newsweek, he won’t be on the cover.”
Was this actually happening? Losing our major break over the cover shot?
We were five hours ahead of New York, which gave me a time advantage.  I called Paul Zimmermann at home. He offered some comfort. “They’re not  going to lose the story. I’ll see how things stand in the morning.”
Stanley was playing the odds. Without a war starting, they were locked into the story; Newsweek had the exclusive and too much time and effort had been invested.
The phone rang. It was Stanley with an afterthought. “Give him these specs. He’ll know what I’m doing. You’ll get through it.”
In the morning came the reluctant call from the art director, curtly asking for directions to Abbot’s Mead for their courier.
“These better be good.” He hung up.
At 10 o’clock that evening, Stanley began setting up the shot in the  painting studio of his wife, Christiane. Executive producer Jan Harlan  was there to assist. Stanley held out until the last possible minute to  ensure there would be no alternative to using his shot. I wouldn’t leave  until the film was given to the waiting courier.
Stanley moved the lights and placed Jan on a stool in various  positions as he looked thought the lens for the angle he wanted. Jan  pointed his finger as Stanley directed. Then Stanley gave him the camera  he’d chosen for a prop.
After an hour of adjustments, Stanley changed places with Jan after  showing him where to press the button for the shot. Nothing moved. Jan  pressed continually as the roll of film progressed. Stanley looked  toward the camera, pointing out, just as he’d instructed Jan.
The credit for the January 3, 1972, issue of Newsweek reads:
Cover Photograph: Stanley Kubrick.
This is the third in a series of reminiscences about Stanley  Kubrick written by Mike Kaplan, a veteran film executive who was  Kubrick’s marketing man for his film ‘A Clockwork Orange,’ having also  worked extensively on the release of ‘Kubrick’s 2001: A Space Odyssey.’  Previous installments can be found here and here. ‘A Clockwork Orange’ opened nationally 40 years ago this month.

How Stanley Kubrick Shot His Own Newsweek Cover

http://news.moviefone.com/mike-kaplan/kubrick-newsweek-cover_b_1263300.html

Stanley didn’t travel. His work and life were intertwined and based entirely in England, so the world came to him. This was both a benefit and a complicating factor as I set about strategizing publicity for A Clockwork Orange, which was set to have its world premiere in New York on December 19,1971.

There was a limit to how much Stanley would do to publicize a film — by preference and design. He wanted his words to have meaning, which meant that interviews had to be consequential. Further, he insisted on having the right to edit his direct quotes until he felt they accurately represented what he wanted to say. They would be a permanent record that had to stand the test of time. Immediate answers, without subsequent consideration, could be interpreted in ways that would diminish their substance. He could spend days “cleaning them up” before he was satisfied. As a result, they have a rare lucidity.

Broadcast was out of the question. With radio and television interviews, it was impossible to exercise the control he required. And there was little chance to weigh in with meaty responses or have an extended, meaningful dialogue. In most cases, doing broadcast interviews also meant traveling to someone else’s studio — a waste of time.

A key part of our strategy was to secure the cover of one of America’s two major mainstream news magazines, Time and Newsweek. Unfortunately, Time had instituted a policy of not running cover stories on film directors, as their last one, on Ingmar Bergman, hadn’t sold well. Instead, Time critic Jay Cocks would write an inside story and extended review for the film’s opening week.

That left Newsweek, whose editors jumped at the chance to publish the first piece on the new Kubrick film. Paul Zimmerman, Newsweek’s film critic, flew to London three weeks before the opening and viewed A Clockwork Orange several times. Stanley was a great conversationalist and loved to be stimulated and prodded about his work. They were locked together for hours at a stretch, and when Paul, who later wrote the screenplay for The King of Comedy (1983), left at the end of the week, exuberant from the encounter, the cover seemed a certainty.

Then, ten days before publication, I received a message from a new name at Newsweek. Problems? Cultural stories could always be bumped for breaking news, and I thought of how morose my colleague Dick Winters had looked back in 1965, when, after he’d spent a year nurturing a Dr. Zhivago cover at Time, the magazine bumped his baby to report the news of NASA’s first manned space rendezvous. The unpublished Zhivago cover remained forever framed in his office.

Thankfully, we were not in danger of being displaced. Newsweek’s art director was calling to coordinate Stanley’s photo shoot. There was a two-day window. Great. No problem.

I was overloaded with last-minute deadlines and was preparing for an imminent trip to New York. But before running through our evening checklist, I wanted to confirm a time for the Newsweek shoot. Stanley didn’t look up from his desk, “Tell them I’ll take the picture. And I’ll need their specs.” I was stunned. “Stanley, this is the cover,” I said. “They have their photographer; you have photo approval.”

There would be no budging. “I’ll take the photograph,” he said. “Find out when they need the negatives in New York.”

Stanley was an ace photographer. He intended to set a precedent by shooting his own cover portrait, controlling the image he wanted to project.

The next conversation with Newsweek’s art director had me reiterating how Stanley knew more about photography than anyone; how he developed his reputation as a photographer for Look; how there would be a selection of choices. Not to worry, I assured him. You know he’s a technical genius.

He replied with an ultimatum: “This is unheard of. We take our own cover photographs. If he won’t be photographed by Newsweek, he won’t be on the cover.”

Was this actually happening? Losing our major break over the cover shot?

We were five hours ahead of New York, which gave me a time advantage. I called Paul Zimmermann at home. He offered some comfort. “They’re not going to lose the story. I’ll see how things stand in the morning.”

Stanley was playing the odds. Without a war starting, they were locked into the story; Newsweek had the exclusive and too much time and effort had been invested.

The phone rang. It was Stanley with an afterthought. “Give him these specs. He’ll know what I’m doing. You’ll get through it.”

In the morning came the reluctant call from the art director, curtly asking for directions to Abbot’s Mead for their courier.

“These better be good.” He hung up.

At 10 o’clock that evening, Stanley began setting up the shot in the painting studio of his wife, Christiane. Executive producer Jan Harlan was there to assist. Stanley held out until the last possible minute to ensure there would be no alternative to using his shot. I wouldn’t leave until the film was given to the waiting courier.

Stanley moved the lights and placed Jan on a stool in various positions as he looked thought the lens for the angle he wanted. Jan pointed his finger as Stanley directed. Then Stanley gave him the camera he’d chosen for a prop.

After an hour of adjustments, Stanley changed places with Jan after showing him where to press the button for the shot. Nothing moved. Jan pressed continually as the roll of film progressed. Stanley looked toward the camera, pointing out, just as he’d instructed Jan.

The credit for the January 3, 1972, issue of Newsweek reads:

Cover Photograph: Stanley Kubrick.

This is the third in a series of reminiscences about Stanley Kubrick written by Mike Kaplan, a veteran film executive who was Kubrick’s marketing man for his film ‘A Clockwork Orange,’ having also worked extensively on the release of ‘Kubrick’s 2001: A Space Odyssey.’ Previous installments can be found here and here. ‘A Clockwork Orange’ opened nationally 40 years ago this month.

mothernaturenetwork:

Animal rights activists from the Mexican group Animanaturalis take part in a demonstration on Feb. 5 against bullfighting at the Angel de la Independencia monument in Mexico City.MNN’s photos of the week

mothernaturenetwork:

Animal rights activists from the Mexican group Animanaturalis take part in a demonstration on Feb. 5 against bullfighting at the Angel de la Independencia monument in Mexico City.
MNN’s photos of the week

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